Jimmy Fallon is giving videogame makers the ultimate in television product placement next week.
Each night during the week of June 21-25, a different manufacturer will give a sneak peek at a yet-to-be-released videogame on the late-night show.
Fallon, natch, will try each game out.
"We're going to be playing videogames all week, which is exactly what I'd be doing if I didn't have this show," Fallon quipped in a statement announcing the week's worth of shows.
Here's the schedule:
Monday: Microsoft Game Studios demonstrates a number of different games on the new Kinect device for Xbox 360.
Tuesday: Activision has a demo of "Call of Duty: Black Ops," the newest in the Call of Duty line.
Wednesday: Electronic Arts will show off the new "Need for Speed: Hot Pursuit."
Thursday: Sony will demo "Killzone 3."
Friday: Nintendo will present a new take on its classic game with "Donkey Kong Country Returns."
