Streaming
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Hulu on the Rise? Demand for Platform’s Original Series Has Doubled in the Last 3 Years | Charts
The streaming service’s 10 most in-demand shows land in the outstanding category, which only 2.7% of shows reach, according to Parrot Analytics
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Tatiana Maslany Explains Why ‘She-Hulk’ Is the ‘Antithesis’ of Typical MCU Stories
“There’s this great element of denial in her that’s relatable,” Maslany said of her character in the upcoming Disney+ series
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Here’s What’s Leaving HBO Max in July 2022
If you’re still confused by “Tenet,” you’re running out of time to watch it again
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‘Ted Lasso’ Drives More Streaming Subscriptions Than Any Other Show, Survey Finds (Exclusive)
Audiences also love big franchises like DC, Marvel, “Star Trek” and “Star Wars”
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Amazon Freevee Content Chiefs Say Rebranding IMDb TV Goes Beyond Highlighting That It’s Free
Office With a View: “It’s also about freedom from time slots, freedom from search, select device availability and freedom for creators,” the execs tell TheWrap
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Available to WrapPRO members
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Here’s What’s New on HBO and HBO Max in July 2022
The “Pretty Little Liars’” sequel series, ”Pretty Little Liars: Original Sin,“ is coming
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WrapPRO and Parrot Analytics Partner to Deliver Exclusive Data and Analysis to Subscribers
With content from the leader in audience demand measurement, TheWrap’s subscription news service builds on its already rich offerings to its entertainment industry membership
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FX’s ‘The Old Man’ Shakes Up List of Most In-Demand New Shows With Impressive Debut | Chart
The spy thriller starring Jeff Bridges entered this week’s ranking at No. 3
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Disney Finally Renews CEO Bob Chapek’s Contract, But the Damage Is Already Done | Analysis
Extending the CEO’s reign was really the only thing Disney’s board could do to silence critics, but it doesn’t erase the shaky record
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Business
Available to WrapPRO members
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Why Westerns Are the Newest Land of Opportunity on TV | Charts
A large uptick in demand for the genre is placing new focus on shows like “Yellowstone” and even classics like “Bonanza” and “Little House on the Prairie”
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Available to WrapPRO members
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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch
Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations
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Available to WrapPRO members
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YouTube Commands Two Thirds of the Video Ad Market – for Now | Charts
The video platform dominated the $14.8 billion in ad spending last year, but TikTok is a rising competitor
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Available to WrapPRO members
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Netflix’s ‘First Kill’ Stakes Its Claim on Most In-Demand New Shows List | Chart
Disney+ “Star Wars” series “Obi-Wan Kenobi” holds on to No. 1 ranking
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Available to WrapPRO members
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Could Netflix Rush a Roku Acquisition to Tap the $9 Billion Midterm Election Ad Market?
The No. 1 streamer’s rapid push for an ad-supported tier could be vastly helped by acquiring the established AVOD service and its technology
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Business
Available to WrapPRO members
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How Paramount+ Became a Contender in the Streaming Wars | Charts
Demand for the service’s programming has made it one to watch — just a year after it replaced CBS All Access
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TV
Available to WrapPRO members