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Sean Burch

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Experience:

Sean is a business reporter who covers tech and media for TheWrap based in New York City. His beat includes companies like Meta and TikTok, as well as notable industry figures like Elon Musk and Jeff Bezos. Sean covers the news landscape and closely watches digital media.  

  • TikTok and Nielsen Strike Deal to Track Ad Campaign Performance

    The new partnership will provide a “holistic view” of how ad campaigns are performing on TikTok

    By

    Sean Burch
    December 5, 2024 @ 8:21 AM
    News
    8:21 AM
    TikTok and Nielsen Strike Deal to Track Ad Campaign Performance
  • ‘Morning Joe’ Rips Critics of Trump Meeting: ‘You Can Say He Had Fascist Rhetoric’ and Still Talk to Him

    Joe Scarborough yells that he meets with a variety of world leaders to offer his viewers “context, insight, and background”

    By

    Sean Burch
    December 5, 2024 @ 7:54 AM
    Media
    7:54 AM
    ‘Morning Joe’ Rips Critics of Trump Meeting: ‘You Can Say He Had Fascist Rhetoric’ and Still Talk to Him
  • YouTube’s Success Is ‘Inextricably Intertwined’ With Creators After $70 Billion Investment, Exec Says | Video

    Power Women Summit: “I want my work to be where it can be the best story and seen by the most people,” YouTuber Michelle Khare adds

    By

    Sean Burch
    December 4, 2024 @ 3:30 PM
    Power Women Summit
    3:30 PM
    YouTube’s Success Is ‘Inextricably Intertwined’ With Creators After $70 Billion Investment, Exec Says | Video
  • Jeff Bezos Is ‘Very Proud’ Washington Post Didn’t Endorse Kamala Harris: ‘Right Decision’

    “You can’t do the wrong thing because you’re worried about bad PR,” the billionaire newspaper owner says at the DealBook Summit

    By

    Sean Burch
    December 4, 2024 @ 2:40 PM
    Media
    2:40 PM
    Jeff Bezos Is ‘Very Proud’ Washington Post Didn’t Endorse Kamala Harris: ‘Right Decision’
  • CBS to Launch ‘Evening News Plus’ as Streaming Companion to Nightly Newscast

    The new show will be hosted by John Dickerson and stream on CBS 24/7 each night at 7:00 p.m. ET

    By

    Sean Burch
    December 4, 2024 @ 10:52 AM
    Media
    10:52 AM
    CBS to Launch ‘Evening News Plus’ as Streaming Companion to Nightly Newscast
  • Bill Clinton Says Hunter Biden Pardon ‘Not Way High’ on List of Concerns, but Wishes President ‘Hadn’t Said He Wouldn’t Do It’

    Clinton adds President Biden was “almost certainly right” that Hunter Biden was being targeted for his connection to his dad

    By

    Sean Burch
    December 4, 2024 @ 10:21 AM
    Politics
    10:21 AM
    Bill Clinton Says Hunter Biden Pardon ‘Not Way High’ on List of Concerns, but Wishes President ‘Hadn’t Said He Wouldn’t Do It’
  • OpenAI’s ChatGPT Hits 300 Million Users

    CEO Sam Altman adds it would be “profoundly un-American” for Elon Musk to target his company via DOGE

    By

    Sean Burch
    December 4, 2024 @ 9:16 AM
    Tech
    9:16 AM
    OpenAI’s ChatGPT Hits 300 Million Users
  • Pete Hegseth’s Mom Defends ‘Redeemed’ Son, Blasts ‘Despicable’ Media: He’s a ‘Changed Man’ | Video

    Penelope Hegseth thanked Donald Trump for his “belief” in her son during an appearance on “Fox & Friends”

    By

    Sean Burch
    December 4, 2024 @ 8:37 AM
    Media
    8:37 AM
    Pete Hegseth’s Mom Defends ‘Redeemed’ Son, Blasts ‘Despicable’ Media: He’s a ‘Changed Man’ | Video
  • Microsoft Hit With $1.27 Billion Lawsuit Over ‘Punishing’ Cloud Practices

    The tech giant overcharged U.K. companies for using its Windows Server when used with rival cloud services, the lawsuit claims

    By

    Sean Burch
    December 3, 2024 @ 1:09 PM
    Tech
    1:09 PM
    Microsoft Hit With $1.27 Billion Lawsuit Over ‘Punishing’ Cloud  Practices
  • Forbes Staffers Walk Out on ’30 Under 30′ Day to Protest Salaries

    Editorial staffers are looking for a $75,000 minimum salary and better annual raises from Forbes

    By

    Sean Burch
    December 3, 2024 @ 8:48 AM
    Media
    8:48 AM
    Forbes Staffers Walk Out on ’30 Under 30′ Day to Protest Salaries
  • Apple Employee Sues Over Company Surveillance Policies That ‘Unlawfully Restrain’ Staff Freedoms, Suppress Speech

    The tech giant unlawfully tracks what employees say on their personal devices, digital ads manager Amar Bhakta claims

    By

    Sean Burch
    December 2, 2024 @ 2:39 PM
    Tech
    2:39 PM
    Apple Employee Sues Over Company Surveillance Policies That ‘Unlawfully Restrain’ Staff Freedoms, Suppress Speech
  • X Is Worth 72% Less Than the $44 Billion Elon Musk Paid for It, Despite 32% Rebound in Share Valuation

    The platform is worth $12.32 billion after Fidelity recently marked up X’s valuation

    By

    Sean Burch
    December 2, 2024 @ 9:49 AM
    Tech
    9:49 AM
    X Is Worth 72% Less Than the $44 Billion Elon Musk Paid for It, Despite 32% Rebound in Share Valuation
  • OpenAI Considers Ads, Wants to Be ‘Thoughtful’ About Serving Them With Chat Responses

    CFO Sarah Friar says the AI company is looking at bolstering its sales by introducing advertisements to its products

    By

    Sean Burch
    December 2, 2024 @ 9:05 AM
    Tech
    9:05 AM
    OpenAI Considers Ads, Wants to Be ‘Thoughtful’ About Serving Them With Chat Responses
  • Why the NBA’s Ratings Are Down Big — and Why Its New Media Partners Should Care

    “There’s just too much awareness that an individual game really doesn’t matter,” one league analyst tells TheWrap

    By

    Sean Burch
    December 2, 2024 @ 6:15 AM

    Pro Available to WrapPRO members

    Sports
    6:15 AM
    Why the NBA’s Ratings Are Down Big — and Why Its New Media Partners Should Care

    Pro Available to WrapPRO members

  • MSNBC’s Audience Sliced in Half as Viewers Flee Post-Election

    The flagging cable network’s prime time viewership has dropped 50.7% since Election Day, while CNN’s has decreased nearly 40%

    By

    Sean Burch and Loree Seitz
    November 27, 2024 @ 10:48 AM
    Media
    10:48 AM
    MSNBC’s Audience Sliced in Half as Viewers Flee Post-Election
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